Avery in the News

James Avery Relocates Store within NorthPark Center

Jeweler opens new location today and invites customers to Grand Opening party on August 20th

KERRVILLE, TX (July 16, 2009) –James Avery, a family-owned jewelry retailer, announces today the opening of their NorthPark store in Dallas after moving from their former location within the center.  The new store is located inside NorthPark Center, across from Dillard's and near the fountain.  NorthPark Center is located at 8687 N. Central Expressway, Dallas, Texas.  The new location will continue to feature an extensive selection of typically hand-crafted designs offered in sterling silver, gold and gemstones.  The NorthPark Center store hours will remain the same, from 10 a.m. to 9 p.m. Monday through Saturday and 12 p.m. to 6 p.m. on Sunday.

Including the NorthPark location, James Avery operates a total of 51 stores across Texas, Oklahoma, Colorado, Louisiana and Georgia.  Nine of the 51 locations are within the Dallas/Fort Worth metroplex.  Customers can also shop online at www.jamesavery.com.

"We are happy to reveal our new NorthPark James Avery store to the Dallas community," comments Executive Vice President, Paul Avery.  "This newly designed store offers an updated layout and décor, but in a way that still creates the same welcoming environment and offers the same great selection of James Avery jewelry.  We hope our current and future customers will feel at home in this new location.”

Guests are invited to attend the Grand Opening event at the new location inside NorthPark on Thursday, August 20th from 5:00 to 7:00 p.m.  Refreshments will be available and guests will have the opportunity to enter special drawings for jewelry and other prizes.  Members of the Avery family will be present to welcome guests and celebrate the store opening.  In appreciation of customers' continued support, the NorthPark store will make a donation at the event to the Boys and Girls Clubs of Greater Dallas, Vickery Meadows Branch.

James Avery is expecting to open several more stores this year throughout Texas as well as in Birmingham, Alabama, a brand new market and venture for the company.  Paul Avery notes: "We plan to not be overly ambitious but rather grow wisely and steadily so we can maintain quality in the total customer experience from product quality to caring service."

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones.  Based in the Texas Hill Country, James Avery maintains over 1,000 designs in the active product line.  Each design is originated by skilled men and women who hand-craft jewelry in the James Avery design studio.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.