Avery in the News

James Avery to Open New Location in Fredericksburg

Jewelry retailer prepares for new store in historic district of Texas Hill Country

KERRVILLE, TEXAS--(September 21, 2009)—James Avery, a family-owned jewelry retailer, announces the October opening of their 53rd store in Fredericksburg, Texas. The new store will be located at 207 East Main Street, in the historic Schandua Building.The store will feature an extensive selection of typically hand-crafted designs offered in numerous metals, sizes and gemstones. James Avery on Main will be open from 10 a.m. to 5:30 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday.

The Fredericksburg location will be the company’s second store in the Hill Country, with the company headquarters, retail store and visitor’s center located 20 miles southwest in Kerrville. Chris Avery, chief executive officer, comments: “We are excited to share our jewelry with the residents and visitors of Fredericksburg. The Texas Hill Country has been our home since the beginning over 50 years ago, so we are excited to expand into the community of Fredericksburg.  Our mission as a company is to share life, love and faith through the beauty of design, and we are hopeful that this new location will allow us to reach customers from other parts of the state and the rest of the nation who travel to Fredericksburg on vacation.”

Fredericksburg is also home to one of five James Avery workshops located throughout the Hill Country. Each jewelry design is originated by skilled men and women in the James Avery design studio, located in Kerrville, and then finely crafted and produced by skilled artisans predominantly in one of the Hill Country workshops.

With the addition of the Fredericksburg location, James Avery operates a total of 53 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia and Alabama. Customers can also shop online at www.jamesavery.com.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, typically hand-crafted jewelry in sterling silver, gold and gemstones. Based in the Texas Hill Country, James Avery maintains over 1,100 designs in the active product line. James Avery jewelry is available in retail stores and online at www.jamesavery.com.