Avery in the News

James Avery Announces New Store Opening at CoolSprings Galleria in Franklin, TN

Jeweler plans to open first Tennessee location in Nashville-area this August

KERRVILLE, TEXAS--(May 17, 2010)—James Avery, a family-owned jewelry retailer, announces the mid-August opening of their 56th store in Franklin, Tennessee at CoolSprings Galleria.  The new store will feature an extensive selection of predominantly hand-crafted jewelry, with designs in sterling silver, 14k gold and gemstones.

James Avery is best known for its connection and meaning designs which include faith-inspired jewelry and offers a diverse selection of rings, bracelets, necklaces, and earrings for all ages, men and women.  The corporate mission is “to share life, love and faith through the beauty of design.”

“We are excited to add James Avery to our selection of upscale retailers, and to be the exclusive shopping center in Tennessee offering their unique line of jewelry to our customers,” said David Meadows, SCSM - General Manager of CoolSprings Galleria.

Chris Avery, President and CEO, expands on the new location: “We are looking forward to bringing a retail presence to the Nashville area, and feel it is a perfect fit for our brand.  With a strong existing customer base in the area from our mail order and web business, we hope that this new location will allow us to be able to enhance our relationships with current customers as well as introduce our jewelry to new ones.  The core values and philosophy of our company align well with the Nashville market, and we are encouraged and look forward to joining this great community.”

“We empathize with the residents of Nashville as they rebuild their community after the recent flooding,” continues Chris Avery.  "We are currently finalizing a plan to contribute financial aid to the local Boys & Girls Clubs that have endured damages, in hopes to get them back on track."

The CoolSprings Galleria location will be James Avery’s first in Tennessee.  The company's conservative retail growth strategy involves opening an average of 5 to 8 new stores annually.  The Nashville opening is part of an ongoing new market strategy that will also include Memphis, TN and Baton Rouge, LA later this year.

Tennessee customers are invited to learn more about James Avery and the new location by going online to: www.jamesavery.com/coolsprings.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones.  From a one man endeavor in his mother-in-law’s garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation.  James Avery maintains over 1,000 designs in the active product line.  Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country.  James Avery currently operates a total of 53 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, and Alabama.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.  More information about James Avery is available online at www.jamesavery.com/about, or on Facebook at www.facebook.com/JamesAvery.

About CoolSprings Galleria

Developed, owned and managed by CBL & Associates Properties, Inc. of Chattanooga, Tennessee, [NYSE:CBL}, CoolSprings Galleria is a more than one million square-foot super-regional shopping destination featuring more than 150 stores and eateries and is anchored by Belk, Dillard's, JCPenney, Macy's and Sears.  The mall is conveniently located off I-65 at exit 69 Galleria Boulevard just fifteen miles south of Nashville.  For more information, about CoolSprings Galleria visit www.CoolSpringsGalleria.com.