Avery in the News

James Avery Opens New Location at Mall of Louisiana in Baton Rouge

Jeweler opens 2nd Louisiana store, invites customers to Grand Opening event

KERRVILLE, TEXAS--(September 15, 2010)—James Avery, a family-owned jewelry retailer, announces today the opening of their new store in Baton Rouge, Louisiana.  The store is located on the Boulevard at the Mall of Louisiana across from Sephora, under the direction of store manager, Adam Williams.  The new James Avery store is open from 10:00 a.m. to 9:00 p.m. Monday through Saturday and from 12:00 pm. to 6:00 p.m. on Sunday.

Chris Avery, CEO and President, comments: “We’re very excited to bring James Avery to the community of Baton Rouge with the addition of the Mall of Louisiana store.  We’re pleased to be expanding into this new market where we believe many people share the same values as our company.  We hope this new location will make shopping more convenient for our existing customers, and will allow us the opportunity to introduce James Avery to new customers in the Baton Rouge community.”

Guests are invited to attend the Grand Opening event at the new location on Thursday, October 14th from 5:00 p.m. to 7:00 p.m.  Refreshments will be available and guests will have the opportunity to enter special drawings for jewelry and other prizes.  Members of the Avery family will be present to welcome guests and celebrate the store opening.  In appreciation of customers’ support, the Mall of Louisiana store will make a donation to Boys & Girls Clubs of Greater Baton Rouge.  For the latest information on the grand opening at the Mall of Louisiana, please visit www.jamesavery.com/batonrouge.

The Mall of Louisiana store is the second James Avery location in Louisiana.  In 2006, the company opened their other Louisiana store in Shreveport.  With the opening of this Baton Rouge location, James Avery operates a total of 57 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, Alabama and Tennessee.  Customers can also shop online at www.jamesavery.com.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones.  From a one man endeavor in his mother-in-law's garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation.  James Avery maintains over 1,000 designs in the active product line.  Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country.  James Avery currently operates a total of 56 stores across Texas, Oklahoma, Colorado, Louisiana, Georgia, Alabama, and Tennessee.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.
More information about James Avery is available online at www.jamesavery.com/about,
or on Facebook at www.facebook.com/JamesAvery.