Avery in the News

James Avery Announces New Store Opening at Alliance Town Center in Fort Worth, TX

Jeweler plans to open second Fort Worth location this August

KERRVILLE, TEXAS--(May 17, 2011)—James Avery, a family-owned jewelry retailer, announces the late-August opening of their 62nd store which will be in Fort Worth, Texas at Alliance Town Center.  The new store will feature an extensive selection of predominantly hand-crafted jewelry, with designs in sterling silver, 14K gold and gemstones.

James Avery is best known for its connection and meaning designs, which include faith-inspired jewelry, and offers a diverse selection of rings, bracelets, necklaces, and earrings for all ages, men and women.  The corporate mission is “to share life, love and faith through the beauty of design.”

Howell Ridout, Vice President of Branding and Development, remarks on the new location: “For us, Alliance Town Center just made sense.  It’s a great opportunity to meet the needs of an underserved, but deeply valued, Avery customer group in this continuously growing and family oriented region of north Fort Worth.  This high visibility location with direct access off IH-35 was too good an opportunity to pass up.”

The Alliance Town Center location will be James Avery’s second in Fort Worth and the 11th in the Dallas/Fort Worth metroplex.  With the opening of the Alliance Town Center location, James Avery will operate a total of 62 stores across Texas, Oklahoma, Louisiana, Georgia, Alabama, Tennessee, and Arkansas.  Customers can also shop online at www.jamesavery.com.

Customers are invited to learn more about James Avery and the new location by going online to: www.jamesavery.com/dfw.

About James Avery

Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones.  From a one man endeavor in his mother-in-law’s garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation.  James Avery maintains over 1,000 designs in the active product line.  Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country.  James Avery currently operates a total of 60 stores across Texas, Oklahoma, Arkansas, Louisiana, Georgia, Alabama, and Tennessee.  James Avery jewelry is available at retail stores and online at www.jamesavery.com.  More information about James Avery is available online at www.jamesavery.com/about,
or on Facebook at www.facebook.com/JamesAvery.