There’s more to James Avery than jewelry. Here is a glimpse into the company’s past, present, and future.
Simplicity, Integrity, Meaning, & Universality
Each piece of jewelry must encompass the four founding James Avery values: simplicity, integrity, meaning and universality.
Simplicity: Each piece of jewelry must embody honesty, dependability and be simply expressed. James Avery believes everything great in art and life is simple in design.
Integrity: Jewelry must have truthfulness in its structure and materials to enhance the design. For example, James Avery exceeds the minimum required amount of solid gold poured into each 14 carat design. Other jewelers may only include the bare minimum of gold required to be legally designated as 14 carat gold. James Avery doesn’t cut corners for its loyal clientele.
Meaning: James Avery has a strong commitment to its customers, employees and community. Each piece of James Avery jewelry has a story behind it precipitating its creation. Jewelry is designed to enhance meaning and beauty in the lives of those who give and receive it.
Universality: James Avery jewelry translates across cultures and transcends borders to tie all people together. Anyone, anywhere can see the simplicity and integrity and find meaning in each James Avery jewelry piece.