May 1, 2009
KERRVILLE, TEXAS--(BUSINESS WIRE - May 1, 2009) - James Avery announces the launch of the "Leaving a Legacy" campaign to benefit The Conservation Fund through sales of the Tree of Promise pendant. Beginning May 1 through October 31, 2009, James Avery will donate 50% of the sales of the Tree of Promise pendant to The Conservation Fund, up to a $50,000 donation. This campaign marks the first partnership between James Avery and The Conservation Fund, a non-profit dedicated to protecting America's land and water legacy.
The Tree of Promise pendant depicts a tree inspired by the majestic Cedar of Lebanon, known throughout history for its beauty, strength and endurance. The pendant "symbolizes new beginnings, new hope, and a promise to protect and preserve our natural resources for future generations" explains Chris Avery, chief executive officer and president of James Avery. "As a company, our mission is to share life, love and faith through the beauty of design. One of our core values is social responsibility and we hope to share a genuine concern for the preservation of these natural resources through this campaign."
The Tree of Promise pendant is available in sterling silver, priced at $80. It can be purchased at any of the 50 James Avery retail stores or online at www.jamesavery.com.
Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones. From a one man endeavor in his mother-in-law's garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. James Avery maintains over 1,100 designs in the active product line. Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by skilled artisans predominantly in the Texas Hill Country. James Avery jewelry is available at retail stores and online at www.jamesavery.com.
The Conservation Fund is dedicated to advancing America's land and water legacy. With its partners, the Fund conserves land, trains leaders and invests in conservation at home. Since 1985, it has helped protect more than 6 million acres, sustaining wild havens, working lands and vibrant communities. In Texas alone, the Fund has protected more than 147,000 acres of land. The Fund is a top-ranked conservation organization, effective and efficient. Learn more at www.conservationfund.org.