Charms

632 Products

Script Initial Charm

Available in Initals A to Z

Starts at $49.00

Sterling Silver

14K Yellow Gold

New

Enamel Virgin of Guadalupe Charm

$89.00

Sterling Silver

Tiny Birthday Cake Charm

$49.00

Sterling Silver

Angel Wings Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

Heart Script Initial Charm

Available in Initals A to Z

Starts at $59.00

Sterling Silver

14K Yellow Gold

Enamel Initial Disc Charm

Retiring in 2 Colors

$49.00

Blue

Light Blue

Green

Dark Pink

Pink

Enamel "Dr Pepper" Charm

$89.00

Sterling Silver

Tiny Tiara Charm

Starts at $39.00

Sterling Silver

14K Yellow Gold

Glass Enhancer Bead

Excluded from Charm Event

$19.00

Black

Light Blue

Royal Blue

Teal

Green

New

Mini Cowgirl Boot Charm

$39.00

Sterling Silver

Monarch Butterfly Charm

$59.00

Sterling Silver and Bronze

Enamel Birthday Cake Charm

$89.00

Sterling Silver

Gathered Hearts Charm

$39.00

Sterling Silver

"God Is Within Her" Charm

Now Available in Gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

Enamel Wild Strawberry Charm

$79.00

Sterling Silver

New

Mini Monarch Butterfly Charm

$39.00

Sterling Silver

Keepsake Heart Birthstone Charm

Retiring in 14K Gold

Starts at $69.00

Garnet (January)

Amethyst (February)

Lab-Created Aqua Spinel (March)

Lab-Created White Sapphire (April)

Lab-Created Emerald (May)

Enamel Footprint Charm

$69.00

Blue

Pink

Engravable Disc Charm

Starts at $49.00

Sterling Silver

14K Yellow Gold

Ivy League Number Charm

Available in Numbers 1 to 99

$59.00

Sterling Silver

"Sweet 16" Charm

$49.00

Sterling Silver

Enamel Mini Flower Charm

$49.00

Light Teal

Pink

Lavender

White

Yellow

Retiring

Swimming Mermaid Charm

$49.00

Sterling Silver

Vintage Type Initial Charm

Available in Initals A to Z

$39.00

Sterling Silver

New

Sunflower Cross Charm

Starts at $59.00

Sterling Silver

14K Yellow Gold

New

Enamel Floral Bunny Charm

$69.00

Sterling Silver

Enamel Fashion Purse Charm

$79.00

Sterling Silver

New

Enamel Connected Hearts Charm

$49.00

Pink

Teal

Light Green

Purple

Red

Quinceanera Charm

$49.00

Sterling Silver

With You Wherever You Go Cross Charm

Now Available in Gold

Starts at $59.00

Sterling Silver

14K Yellow Gold

Featured Charms

We’ve been making charms since 1954 and many of those designs have been favorites for generations. Whether you’re looking for classic James Avery charms or searching for a special gold charm to add to your collection, we have hundreds of styles to choose from in a variety of metals: including sterling silver, 14K gold, bronze and pops of colorful enamel.

From sterling silver charms and gold charms, our collection allows you to choose what suits your style and adds joy and meaning to each day. Would a sunflower charm remind you of sunny summer days? Would a dog charm remind you of a furry friend? Charms are made to express whatever you love most, becoming pieces filled with meaning you can hold onto for years to come.

With our Create Your Own online tool, you can play with adding charms and pendants to bracelets, necklaces and chains. Using this online preview, you can try out different pairings to see what look you like best. When you add these creations to your shopping bag, they are automatically attached to whatever charm holder or style you’ve selected. Already have a James Avery charm bracelet you’d like to add to? First time soldering is complimentary on any charm! Just bring in your bracelet to your closest James Avery store or contact us and we can help.