A Sweet Treat for Mother’s Day: James Avery and Blue Bell Release New Ice Cream Sandwich Charm
April 7, 2025
KERRVILLE, TEXAS – This Mother’s Day, James Avery Artisan Jewelry is honoring family and Texas nostalgia with a new seasonal collection—including a charming collaboration with another iconic Texas brand: Blue Bell Creameries.
The newest addition to the James Avery collection is the Enamel Blue Bell® Ice Cream Sandwich Charm, a tribute to a beloved Texas treat. Crafted in bronze, sterling silver, and colorful enamel, this charm evokes the sweetness of a classic Blue Bell® Ice Cream Sandwich—right down to the half-torn wrapper and creamy vanilla ice cream nestled between chocolate wafers. This addition follows the success of James Avery’s Blue Bell® Ice Cream Charm (resembling a half gallon of the "best ice cream in the country"), a customer favorite first released in 2022.
“We are excited to partner again with James Avery Artisan Jewelry,” said Sara Schramm, Blue Bell marketing brand manager. “The Enamel Blue Bell® Ice Cream Sandwich Charm captures our sweet treat perfectly. James Avery’s attention to detail is unmatched.”
The partnership between James Avery and Blue Bell Creameries celebrates shared Texas roots and the deep family values that have shaped both brands for generations. Former Blue Bell CEO Ed Kruse began working at the creamery in 1941 at just 13 years old when he and his brother Howard hand-wrapped ice cream sandwiches by the dozen—just like the one captured in this keepsake.
“Blue Bell is such a nostalgic part of life for so many Texans,” says Sarah Herr, James Avery’s Vice President of Merchandising and Design. “Our entire Mother’s Day release is about celebrating special traditions and meaningful connections, like the memory of enjoying a Blue Bell sandwich with mom.”
In addition to the Blue Bell collaboration, the Mother’s Day collection features new heartfelt designs that honor motherhood and the everyday moments that matter most. From colorful charms to spring-inspired rings, each piece is an artful and enduring expression of love.
The new Enamel Blue Bell® Ice Cream Sandwich Charm will be available for purchase in-store at all James Avery retail locations and the Blue Bell Country Store in Brenham. To find your local James Avery retail store, nearest participating Dillard’s, or to shop all new Mother’s Day designs online, visit JamesAvery.com. Customers can also purchase the charm online at BlueBell.com.
About James Avery Artisan Jewelry®James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, bronze and gemstones. James Avery jewelry is designed in the Texas Hill Country, with more than 90 percent of our pieces crafted in Kerrville, Comfort, Hondo and Corpus Christi, Texas using the finest materials sourced worldwide. We are a multi-channel retailer with over 130 James Avery stores in four states. Our jewelry is also available at JamesAvery.com, 245 Dillard’s locations and Dillards.com, 38 Von Maur locations and VonMaur.com. You can also find our designs at airport stores in Houston and Nashville and select Army and Air Force Exchange Service (AAFES) locations.
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About Blue Bell Creameries– Founded in 1907 in the small town of Brenham, Texas, Blue Bell Creameries is a top-selling ice cream manufacturer in the United States despite being sold in only 24 states. No matter how much the market grows, Blue Bell maintains its top-quality standards. With production facilities located in Brenham, Broken Arrow, Okla., and Sylacauga, Ala., the company offers more than 40 ice cream flavors as well as frozen snack items and health claim products.